AAK + COLINKURTIS: 10 YEARS OF MARKETING PARTNERSHIP
At ColinKurtis, we take pride in the strong, lasting partnerships we build with our clients—and our collaboration with AAK is a perfect example. Over the past 10 years, we’ve worked side-by-side to shape AAK’s brand story, drive innovation and lead digital transformation.
From breakthrough product launches to cohesive marketing strategies, our partnership has elevated AAK’s presence and performance across every channel.
The (Original)
CHALLENGE
- AAK’s first print ad with ColinKurtis in 2015 sparked a full-scale marketing partnership across paid, owned and earned media.
The (Next)
CHALLENGE
-
As AAK grew to include new product categories, digital marketing became essential to brand success.
Together, CK and AAK launched into the digital era.
THE SOLUTION
Through effective communication, trust and collaboration, CK + AAK developed a wide range of marketing initiatives across the years:
Scope: WEB DESIGN / TRADE SHOW GRAPHICS + SUPPORT / SOCIAL MEDIA / COLLATERAL DESIGN + CONTENT CREATION / VIDEO / EMAIL MARKETING / PR
OVERARCHING RESULTS
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Impressions
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67 Million Impressions
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Engagements
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502K Engagements
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Leads
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15,320 Leads Generated & Nurtured
WEBSITE
Driving Traffic & Engagement
To better connect with its U.S. audience, AAK—with CK’s help—launched a dedicated North America website featuring industry-specific content and custom SEO strategies.
VIDEO
Sustainability
CK produced educational and sustainability-focused video content tailored to North American audiences, helping position AAK as a trusted, expert resource.
EMAIL MARKETING
Nurturing Leads
Newsletters
AAK’s e-newsletters evolved from general education tools to strategic, lead-nurturing campaigns, targeting specific audience segments with tailored content, insights and product updates to drive engagement.
Lead Management
CK helped AAK define customer personas and map the journey across R&D, Marketing and Sustainability, enabling segmented emails aligned to each stage to better nurture leads.
DIGITAL
Google Ads
By implementing a strategic Google Ads program, we not only increased engagement but have also surpassed the industry click-thru rate (CTR) benchmark by 64%! This success speaks to proper ad placement and the resonance of their brand messaging with target audiences.
SOCIAL MEDIA
CK managed precise Google Ad campaigns targeting audiences actively searching for relevant ingredients and solutions, generating 11.2 million lifetime impressions, 142K clicks, a 1.26% CTR, and a $0.72 average CPC.
2023 Highlights:
1.5M impressions
21.9K clicks
1.42% CTR
$0.49 average CPC
TREND REPORT
Market & Consumer Insights
ColinKurtis provided an industry outlook for trends in chocobakery, snacking and infant nutrition. Through stats, visuals, real-world examples and compelling photography, readers gain a comprehensive and up-to-date perspective on what’s driving industry nutrition trends.
CAMPAIGN
Evolution
This campaign demonstrated the clear link between ingredient choice and superior results. By showcasing the transformation from AAK’s ingredient to the final product, it reinforced credibility and helped customers understand the tangible value behind the formulation.
SUPPORT
Interactive infographic
CK’s “Snackification” interactive infographic provided an engaging, visual experience that tapped into consumers' daily lives to understand how they snack and what they crave. By encouraging interaction, it improved engagement and increased the likelihood of shares and conversions.
TRADE SHOW SUPPORT
Booth Design + Collateral
AAK’s refreshed trade show presence featured an open, interactive booth design with dynamic visuals—delivering an engaging brand experience across 50+ shows with educational content, videos, prototypes and brochures.
PR
Earned Media
Through CK’s strong media relationships, AAK earned valuable trade media exposure with press releases, events and editor outreach—including an Editor’s Breakfast at IFT 2023, chocolate sample boxes for editors and ongoing updates to the Making Better Happen™ campaign.
CHEERS TO EVEN BETTER YEARS AHEAD!CHEERS TO EVEN BETTER YEARS AHEAD!
It’s been quite the decade of marketing success for CK + AAK. Through dedication, collaboration and trust, we’ve achieved strong results, meaningful growth and impactful marketing across platforms.
