ONE POTATO TWO POTATO
One Potato Two Potato is a seriously fun brand of great-tasting potato chips made from quality ingredients. The company approached us when it was ready to take this national brand to the next level in an expanding market by promoting its better-for-you, high-quality ingredients and interesting, innovative flavors.
The Chips Were Down
The Challenge
- One Potato Two Potato is a fun, flavor-forward potato chip brand made with quality, better-for-you ingredients. The company partnered with us to elevate its national presence and spotlight its premium ingredients and innovative flavors.
Flavorful Fix
The Solution
- Our package design concept resonated with consumers in focus groups, and their feedback shaped the final product. The new packaging features a fresh color palette, engaging photography, and playful custom doodles that highlight label claims, better-for-you ingredients and unique flavors.
Scope: PACKAGING
CREATIVE CONCEPTING
Packaging Design
We explored a range of design directions that captured the brand’s playful yet premium personality. Through close collaboration and multiple iterations, we refined a cohesive packaging system that elevated the brand and brought fresh energy to the snack aisle.
THE RESULTS
A fresh and fun, dynamic design that helps One Potato Two Potato make its mark in a deliciously crowded marketplace—with a unique look that really stands out on store snack shelves.
FULL FLAVOR REFRESH
The refreshed packaging brings all flavors together under a cohesive, energetic design system. Each variety features its own color palette and playful details for easy recognition, while the unified look strengthens brand impact and shelf presence across the entire lineup.
