Woodland Gourmet: Custom Packaging Refresh for Costco
Woodland Food’s seasonings, previously named Epicurean Specialty, are specialty, high-quality seasonings, blends and sauce starters made with gourmet ingredients deeply rooted in global flavors sourced from around the world.
Ready to Reach a Gourmet Audience
The Challenge
- In effort to elevate their branding and better express their values, Woodland Foods approached ColinKurtis when they decided to rebrand to Woodland Gourmet® to appeal to their ideal, gourmet audiences. The focus for the ColinKurtis team was the packaging for Costco for Woodland Gourmet®'s spices, previously named Epicurean Specialty.
Outside-of-the-Box Thinking
The Solution
- A fresh, simple, elevated rebrand that helped Woodland Gourmet® appeal to their target audience and accurately represent the brand’s values in a way that was specifically tailored for Costco shelves.
The Scope: PACKAGING DESIGN / BRANDING
Finding the Perfect Fit
Packaging Concepts
We presented a variety of concepts to the Woodland team using different interpretations of their desired branding. Through collaborative brainstorming and multiple design iterations, we developed labels and coordinating trays that elevated the brand and created a cohesive, refined presentation.
THE RESULTS
The refreshed packaging featured a simple, modern color palette, clean yet bold typography and label windows that showcased the seasonings inside the clear shakers—creating greater visibility and shelf appeal. Plus, the new labels included a QR code to let shoppers explore recipes using Woodland Gourmet® spices.
Labels & Trays
Korean BBQ Bulgogi | Shallot & Herb | Birria | Salt-Free All-Purpose
SPICE IT UP
An elevated rebrand that helped Woodland Gourmet® appeal to their target audience and accurately represent the brand in a way that was specifically designed for Costco shelves.
